Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty
- Creator: Rahman, Mohammad M. , Rosenberger III, Philip J. , Yun, Jin Ho , de Oliveira, Mauro José , Köcher, Sören
- Resource Type: journal article
- Date: 2024
GOOOOL: motivation drivers of attitudinal and behavioral fan loyalty In Brazil
- Creator: Rosenberger III, Philip J. , Yun, Jin Ho , Rahman, Mohammad M. , Köcher, Sören , de Oliveira, Mauro José
- Resource Type: journal article
- Date: 2019